Privacy Policy

1. Information We Collect

Information You Provide. When you sign up for Path, we collect your email address and password (unless you use Google OAuth). Through our onboarding questionnaire, we collect information about your business including product details, pricing, target audience, marketing budget, and strategic preferences. We also store any experiments you create and track.

Information We Collect Automatically. We collect basic usage information such as pages visited, features used, and session duration. This helps us understand how you use Path and improve our service.

Cookies and Related Technologies. We use cookies to keep you logged in and remember your preferences. For more details, see our Cookies Policy.

2. How We Use Your Information

We use the information we collect to:

• •Generate personalized marketing channel recommendations
• •Create custom experiment ideas using AI
• •Process your subscription payments via Stripe
• •Send service updates and important notifications
• •Provide customer support
• •Improve our recommendation algorithms and service

3. How We Share Your Information

Service Providers. We share your data with trusted third parties that help us operate Path:

• •OpenAI, Anthropic, XAI, or Gemini for generating AI recommendations
• •Stripe for payment processing
• •Amazon SES for sending emails

Business Transfers. If Path merges, is acquired, or sells assets, user information may be transferred to complete the transaction.

Legal Obligations. We may disclose your information when required by law or to protect our rights, users, or others.

4. Data Storage and Security

We store your data on secure servers. We employ industry-standard security measures including encryption, secure authentication, and regular security updates. Your questionnaire answers and experiment data are associated with your account and never shared with other users.

5. Your Rights and Choices

You have the right to:

• •Access your data
• •Update your business information at any time
• •Delete your account and all associated data
• •Cancel your subscription without penalty

You can exercise these rights through your account settings or by contacting us.

6. Data Retention

We retain your account information and project data as long as your account is active. If you delete your account, we permanently remove all your data from our systems within 30 days. Anonymized aggregate data used to improve our algorithms may be retained longer.

7. AI and Your Data

When generating recommendations or experiment ideas, we send anonymized prompts to the relevant AI lab(s) that include relevant business context. We carefully craft these prompts to provide you with the most valuable and accurate recommendations possible.

About AI Technology. We leverage state-of-the-art large language models (LLMs) to analyze your business information and generate personalized marketing strategies. While we continuously refine our prompts and processes to deliver the highest quality recommendations, it's important to understand that LLM technology has inherent characteristics of unpredictability. Despite our best efforts and strong belief in our technology's value, AI responses may occasionally vary or produce unexpected results. We encourage you to review all recommendations in the context of your specific business situation and apply your professional judgment when implementing strategies.

8. Third-Party Links

Path may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies before providing any personal information.

9. Changes to This Policy

We may update this Privacy Policy occasionally. We'll notify you of significant changes via email or through the Service. Continued use of Path after changes implies acceptance of the updated policy.

10. Contact Us

Questions about this policy or our data practices? Email us at [email protected] or use our contact form.